A seaside town once labelled among the UK's worst is receiving a £25 million boost, and our visit suggests it may soon shed that reputation. Lowestoft in Suffolk has long been overlooked in favour of more famous neighbours, but a major investment is transforming it into a cultural hub.
A Town Fighting Its Reputation
When Which? named Lowestoft among the worst seaside towns in the UK in 2021, it cemented a negative image. However, the town has been fighting back. A £25 million regeneration project aims to rejuvenate the area, turning it into a destination for families and culture seekers. Our visit revealed a town with classic seaside charm, from arcades and piers to sandy beaches.
Brunch and Seafront Vibes
We started at Jo Jo’s Kitchen, an independent American-style restaurant serving soul food and a burger named after Trump. Pancakes and huevos rancheros were perfect for a Sunday morning. Afterwards, we strolled along the seafront, watching boats enter the harbour as the town bridge lifted. The retro South Pier houses an arcade and huts selling ice cream, with improved access to a smaller beach offering beautiful views.
Entertainment and Community Spaces
The arcade was a highlight, with 2p machines offering the chance to win a plastic dinosaur (we failed). The East Point Pavilion, a grand glass building built in the 1990s but resembling Victorian architecture, houses a coffee shop and community spaces. A pop-up plant shop and summer events added to the lively atmosphere. Further along the promenade, we found terraced houses, green spaces, and charming cafés.
The Beach and Verdict
Lowestoft’s beach is a long stretch of sand with shingle, flat and kid-friendly. Though it was too cold for a swim, it would be ideal in summer. Downsides include confusing roads and a functional shopping area. Yet the beach, pier, and friendly locals make it worth a visit. The 2021 ranking feels unfair given the ongoing regeneration. With Great Yarmouth just 20 minutes away, Lowestoft’s nostalgic vibe could make it stiff competition.
