Fox Sports is hiring a 'Chief World Cup Watcher' to watch all 104 matches of this year's FIFA World Cup from a transparent cube in Times Square, with a salary of $50,000. The role, created in partnership with job site Indeed, runs from June 11 to July 19 and involves creating social media content throughout the tournament.
The successful candidate will be based in a custom viewing space in Manhattan and is expected to share their experiences online. Fox Sports is looking for a general sports fan rather than a soccer expert, with 'general enthusiasm' being the key qualification, according to Robert Gottlieb, president of marketing at Fox Sports.
Indeed's vice president of marketing, Jennifer Warren, said the initiative aims to engage fans in a meaningful way, moving beyond traditional advertising. 'Tapping into fandom isn't about slapping a logo on something. It's probably the worst thing you can do,' she explained.
Applicants must update their Indeed profile, highlight journalism and content creation skills, and submit a short video explaining why they are suitable, using the hashtag #ChiefWorldCupWatcher. The hire will be announced live on June 6 during a Fox broadcast of the Boston Red Sox vs. New York Yankees baseball game.
