A new survey has revealed that a third of British holidaymakers plan to return to a destination they have visited before this year. The poll of 2,000 people found that 28% choose familiar spots due to uncertainty about the cost of somewhere new, while 20% worry about leaving their comfort zone.
Interestingly, 15% are so overwhelmed by the sheer number of choices that they prefer to go somewhere they already know. However, 40% of respondents believe it is important to vary holiday locations. The research also highlighted that more than half of those surveyed consider making new memories as the key to a great holiday, while 40% simply value a break from work.
When it comes to adventure, around a third feel happier and more fulfilled when being adventurous with their holidays. The average adult plans two getaways in 2023. Half of those polled say that the company they keep makes all the difference, and the local cuisine is another major factor in a trip's success.
The study also examined holiday bucket lists, with Rome, Italy, topping the list alongside Athens, Greece. Tokyo came third, followed by New York and Reykjavik rounding out the top five. As for adventurous activities, cave exploring, kayaking, and scuba diving are the top choices, with over one in ten keen to try ziplining, quad biking, or volcano trekking.
Christopher Guttridge of Revolut, which commissioned the research, commented: 'It seems from these results that many Brits are now experiencing what we’re calling FOMA - Fear of Missing Adventure. Whether you want to traverse the rocky Agafay Desert on camelback, or take a relaxing dip in Budapest’s Széchenyi Thermal Baths, there’s over 300,000 experiences to choose from to help kickstart your new adventure.'
