Tesla's Grok AI Launches in UK with Multiple Personality Modes
Tesla's Grok AI Launches in UK with Multiple Personality Modes

Tesla has begun rolling out its Grok artificial intelligence assistant across Europe, with UK customers among the first to receive the new system via the latest over-the-air software update. The AI companion is included in software version 2026.2.6, which is now being deployed free of charge to eligible Teslas.

Developed by xAI, Grok is designed to answer questions on topics including physics, mathematics, biology, philosophy and history. Integrated directly into Tesla’s in-car systems, it can respond to spoken prompts via the steering wheel controls or touchscreen interface. Among its core functions is the ability to initiate navigation commands, allowing drivers to set destinations, adjust routes or search for points of interest using natural language.

Grok can also reference the vehicle owner’s manual, offering guidance on vehicle operation, maintenance and interpreting dashboard alerts. This allows drivers to ask about specific warnings or features and receive contextual responses without manual searching.

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Grok offers a number of selectable interaction modes. Standard modes include Assistant, Language Tutor, Therapist, Storyteller, Meditation, Doc and Conspiracy. There are also dedicated children’s modes, including Story Time and Trivia Game. For adult users aged 18 and over, additional modes include Unhinged, Sexy, Motivation, Romantic and Argumentative.

Drivers and passengers can choose between different AI personas: Ara (upbeat female), Eve (soothing female), Leo (British male), Rex (calm male) and Sal (smooth male). Grok is available in a wide range of languages and provides conversational responses with natural phrasing.

The rollout applies to eligible versions of the Tesla Model S, Model 3, Model X and Model Y. To enable Grok, owners must have an active Premium Connectivity subscription or stable wifi connection. Tesla says conversations are anonymous and not associated with individual vehicles, protecting owner privacy.

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