The Oura Smart Ring 4, a viral health-tracking wearable, is now available for £199.99 during Amazon Prime Day, a 43% saving of £117 off its usual retail price of £349.
What the Oura Ring Tracks
Described as 'truly magnificent' by shoppers and worn by celebrities like Gwyneth Paltrow and Jennifer Aniston, the ring counts steps, tracks calories and workouts, records sleep, monitors heart rate, stress, and body temperature. It provides personalised daily health insights via the Oura app, which costs £5.99 per month after a free first month.
Design and Battery Life
The titanium-crafted ring is lightweight, non-allergenic, and water-resistant up to 100 meters. It charges fully in 80 minutes and lasts between five and eight days, with some users reporting a week of use. Unlike smartwatches, it sits discreetly on the finger and can be worn continuously, including while showering or swimming.
User Reviews
One reviewer said: 'Completely addictive, so interesting in terms of the info – I’m debating moving away from my Apple Watch as the battery on this is so much better.' Another called it the 'Best health tracking product on the market,' praising its accuracy for activity, stress, and sleep. A third user noted: 'It also helped me conceive, which I’m very grateful for.'
Prime Day Availability
The deal is part of Amazon Prime Day 2026, with the ring typically retailing at £349. The offer reduces it to £199.99, making it an unmissable bargain for health enthusiasts looking to upgrade their wellness tracking without the bulk of a smartwatch.
