Amazon has begun rolling out early Prime Day deals ahead of the official start on 23 June 2026. The event, which runs until 26 June, is expected to feature discounts across a wide range of categories including electronics, home appliances, and personal care. Early offers include savings on Apple AirPods 4, Oral-B electric toothbrushes, Ninja air fryers, and more.
Tech expert David Phelan has praised the AirPods 4, calling them “excellent” with a “neat design, tiny case, good battery life and excellent sound.” The headphones are currently reduced by a third. Oral-B’s iO3 electric toothbrush, recommended by dentist Dr Eduardo Felici for its balance of affordability and functionality, is discounted by more than 60 per cent.
Home appliance expert Rachael Penn has endorsed the Ninja Crispi Pro air fryer, noting it is “packed full of features, simple to operate, easy to clean, and easy to store.” The device is reduced by more than £20. VonHaus’s air circulator fan, praised by Joanne Lewsley for its compact yet powerful design, is also available at a small discount, with expectations of further price drops.
Gaming deals include a modest eight per cent reduction on the PS5 DualSense controller, which Jennifer Allen described as making the gaming experience “special” with haptic feedback and adaptive triggers. The Ghd Chronos Max straighteners, which impressed shopping editor Eva Waite-Taylor for leaving hair “smooth and glossy,” are discounted by 27 per cent.
Amazon has teased deals on top brands and trending products, with further reductions expected as the sale officially begins. The event is one of the earliest Prime Day sales to date, starting at 12:01 am on 23 June.
