Never Fully Dressed, the womenswear brand known for vibrant prints and inclusive sizing, has launched a free AI-powered storefront that lets shoppers virtually try on clothes without making a purchase. The tool, available now at ai.neverfullydressed.com, works on desktop, iPad and phone.
How the AI styling tool works
Shoppers can describe what they are looking for in a chat box—such as a dress suitable for the office and after-work drinks, multi-way styles in specific lengths and fabric finishes, or a price point—and the AI returns outfit suggestions from current collections. The storefront is designed to understand the occasion being shopped for, not just keywords, so it can recognise that a plunge-neckline dress may suit weekend drinks but not Monday morning meetings.
The virtual try-on feature allows users to create an avatar profile reflecting their body type and style preferences, so they can see how dresses, skirts, coats and trousers look on a similar body before committing to a purchase. The tool also shares notes on fabric composition, fit details and what to wear with the pieces.
Free to use and saves on returns
If a user leaves midway through a session, the tool picks up where they left off when they return. It is designed to reduce the need for returns by helping shoppers avoid items that might be too long, too tight or too big once delivered. The service is free to use.
