McVitie's has launched a new limited-edition Mint Club Digestive biscuit, now available at Tesco for £2.25. The flavour, spotted by food social media account News Food UK, has generated significant buzz among shoppers eager to try the new treat before it disappears from shelves.
Shoppers React to New Mint Flavour
The Instagram account News Food UK, which has 370,000 followers, posted about the discovery: "Brand new Mint Club McVitie's Digestive Biscuits spotted at Tesco." The post prompted over 200 comments on Facebook, with one user declaring, "This is my dream," and another adding, "We need these and the Maryland orange... will have to look for them both tomorrow." On Instagram, a fan tagged a friend, writing, "Please get me this."
Product Details and Pricing
The mint-flavoured digestive is coated in smooth milk chocolate, described as ideal for "relaxation and enjoyment." Tesco's product description notes: "In 1925, McVitie's created the Nation's Favourite biscuit the Milk Chocolate Digestive. Celebrate a century of this beloved treat by buying a pack of McVitie's Digestives." The biscuits are priced at £2.25, but Clubcard holders can purchase them for £1.85 per pack.
Limited-Time Availability
As a limited-edition product, the Mint Club Digestive is available only for a short period. Shoppers are encouraged to act quickly to secure a pack. The biscuit is the latest addition to the Digestives range, which has been a staple in British households for decades.
McVitie's Legacy
McVitie's, a British snack food brand owned by United Biscuits, traces its origins to McVitie & Price Ltd., established in 1830 in Edinburgh, Scotland. The company later moved to the St Andrews Biscuit Works factory. Recently, a taste test comparing chocolate digestives from Asda, Lidl, M&S, Sainsbury's, and Morrisons found that a Morrisons version at £1.20 offered comparable quality to McVitie's standard Milk Chocolate Digestives, which are typically priced around £1.85.
