Amazon has announced the biggest update to its Fire TV user interface in years, promising a faster, cleaner, and more organised experience. The new UI will begin rolling out in February, initially in the US on the latest Fire TV devices, with a demonstration planned at CES 2026 in Las Vegas this week.
The redesigned interface features rounded corners, updated typography, and optimised spacing. Under the hood, the code has been rebuilt to improve speed, with Amazon’s VP of Fire TV, Joshua Danovitz, claiming the new UI can be up to 30% faster. Users can now pin up to 20 apps to the home screen, up from six previously. A shortcut panel accessible by long-pressing the Home button on the remote allows quick access to audio, display, and smart home controls.
Alongside the UI update, Amazon is launching a redesigned Fire TV mobile app in February. The app, previously a basic remote control, now enables content browsing, watchlist management, and playback on the TV. It mirrors the new Fire TV design and allows users to discover content or add recommendations while away from home.
Amazon also introduced its first lifestyle TV, the Amazon Ember Artline, at CES. This 4K QLED TV is designed to be wall-mounted like artwork, measuring just 1.5 inches deep. It comes in 10 frame colours and two sizes (55 and 65 inches), starting at $899. The TV features a matte screen, far-field microphones for Alexa+, and Omnisense technology that automatically activates the ambient experience when someone enters the room. It integrates with Amazon Photos and offers over 2,000 free art pieces, plus an AI feature that recommends artworks based on room décor photos.
The new Fire TV UI will initially be available on the Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd gen), and Fire TV Omni Mini-LED Series in the US. A wider rollout to other countries and devices, including the Fire TV 2-Series, 4-Series, Omni QLED Series, and partner TVs from Hisense, Insignia, Panasonic, and TCL, is planned for later in the spring. The Amazon Ember Artline will go on sale in the US, Canada, Germany, and the UK this spring.
