Cinnabon has made a surprise comeback in the UK, launching new bakery-inspired Cinnamon Muffins and Cinnamon Doughnuts in supermarkets. After closing its high street stores, the brand partnered with manufacturer Baker & Baker to bring the treats to in-store bakeries.
The muffins feature a gooey cinnamon core and a cake-like consistency, topped with cream cheese-flavoured frosting and crunchy cinnamon biscuit crumbs. The doughnuts are light and fluffy, filled with spiced cinnamon sugar, and decorated with a cream cheese icing swirl and biscuit pieces.
Taste tester Samantha Bartlett praised the generous fillings, noting the cinnamon sugar is particularly tasty. She preferred the muffins for their lightness and fluffiness, saying they beat competitors in filling amount. Online reviewers also reacted positively, with lifestyle creator Anastasia Kingsnorth calling the muffins 'incredible' and Instagram influencer emilyjade saying the doughnuts are 'perfect for anyone who misses Cinnabon'.
The products are available at Co-op stores nationwide and from Asda from May 18. A 2-pack of doughnuts costs £1.80, and a 2-pack of muffins costs £2.00. Wider distribution is planned later in the year.
