Arabian-inspired fragrances have become a major trend in the beauty industry, with consumers increasingly seeking rich, long-lasting scents that feel far more luxurious than their modest price tags suggest. Now, Boots has launched a new collection of perfumes priced at just £14.99 each, and buyers are already comparing one of them to luxury niche fragrances that cost hundreds of pounds.
The Star Attraction: Jawhara Oud Velvet
The standout product is the Jawhara Oud Velvet Eau de Parfum, which features a composition of oud, rose, spices, and vanilla. Part of the newly launched Jawhara collection—meaning "Jewel"—the Oud Velvet fragrance opens with coriander and saffron before evolving into smoky oud, amber wood, and cedarwood, softened by creamy vanilla.
For those seeking variety, the broader Jawhara range includes four additional fragrances, all priced at £14.99 for 100ml. The Jawhara Sultan Rose Eau de Parfum offers a refined take on rose with peony, saffron, and vanilla incense. Jawhara Golden Nectar Eau de Parfum combines bergamot, tuberose, and musk for a lighter floral scent. Fans of sweeter perfumes may enjoy Jawhara Sweet Dates Eau de Parfum, which blends vanilla, raspberry, and dates with caramelised amber. Meanwhile, Jawhara Amberwood Nomad Eau de Parfum mixes cardamom, cedarwood, and myrrh for a warmer, more masculine-leaning fragrance, ideal as a Father's Day gift.
The collection is available online now and will arrive in selected Boots stores from early June, aiming to deliver the opulence and craftsmanship of Arabian fragrance to a broader audience without the steep price tag.
Customer Reviews Praise the Scent
Online shoppers have been highly complimentary about the Jawhara Oud Velvet Eau de Parfum. One reviewer commented: "First thing I noticed was that this brand is owned by COTY and the nose behind this is Jordi Fernández. 'Oud Velvet' is a phenomenal oud, rose, and spice fragrance for those who love that profile. For under £15, it's an absolute steal. If COTY sends this to some influencers to promote, I can see the price easily tripling. It reminds me a bit of the luxury DNA you find in Dior's private collection line (like Oud Ispahan)."
Another customer noted: "It projects heavily for the first two hours. It's a gorgeous mix of velvety rose, oud, spices, and a trailing incense cloud that gets tons of compliments."
One shopper remarked on the packaging: "The scent itself is rich, deep, and incredibly sexy. On the skin, it leaves a lingering, expensive sillage. However, be aware that the bottles and caps feel very lightweight. If you can overlook the cap, the perfume itself punches way above its weight class."
Another reviewer added: "If you've been scared of oud, buy this. It's warm, velvety, and smells like a £200 boutique perfume."
A further customer wrote: "This is a very woody, slightly smoky, and warm spicy fragrance. In a funny way, it kind of reminds me of smelling the inside of an old wooden drawer that had spices like clove and cinnamon kept in it. The spices are not too heavy, and the vanilla just sweetens it enough to balance it out perfectly so it's not bitter, but it's not too sweet either. It definitely has a seasonal, almost holiday kind of warmth."
Alternative Options
For those who prefer alternatives, the Kayali Vanilla Musk Mini Duo set is priced at £24 from Sephora, containing one Vanilla 28 Eau de Parfum 5ml Mini Bottle and one Freedom Musk Santal 34 Eau de Parfum 5ml Mini Bottle. Meanwhile, Amazon stocks the Versace Miniature Set Women's 1 Piece for £39.29, featuring four miniature perfumes. Customers are advised to apply to pulse points including wrists, neck, and behind the ears. Over 50 units have been purchased in the past month alone.
The Jawhara Oud Velvet Eau de Parfum is currently priced at £14.99 at Boots.
