Apple CEO Tim Cook has lauded the UK's booming technology sector during a high-profile meeting with Chancellor Jeremy Hunt at Downing Street. The tech giant's leader praised the country's "unbelievable" innovation and hinted at further investment opportunities.
Cook, who arrived in London ahead of the UK launch of Apple's Vision Pro headset, described Britain as "a great place to invest and grow." His comments come as the government seeks to position the UK as a global leader in technology and artificial intelligence.
Boosting UK's Tech Ambitions
During the meeting, Cook and Hunt discussed Apple's existing UK operations, which already support over 550,000 jobs across the country. The Chancellor emphasised the government's commitment to making Britain "the best place in the world to start, grow and invest in tech businesses."
"We want the world's most innovative companies to invest in Britain," Hunt stated following the discussions. The Treasury highlighted that the UK tech sector is currently valued at over $1 trillion, making it the third largest globally after the US and China.
Vision Pro Launch and Future Plans
Cook's visit coincides with the upcoming UK release of Apple's groundbreaking Vision Pro mixed reality headset. The $3,500 device represents Apple's first major new product category since the Apple Watch launched nearly a decade ago.
While no specific new investment plans were announced, Cook's positive remarks suggest Apple may be considering expanding its UK operations. The company currently employs 6,500 people directly in Britain, with thousands more jobs supported through its app economy.
The meeting underscores the growing importance of the UK's tech sector, which continues to attract significant interest from global industry leaders despite economic uncertainties.
