Amazon Prime Day 2026 has officially begun, and the deals are already rolling in. Shoppers who stayed up for the midnight start are seeing some of the lowest prices of the year on popular items like Apple AirPods, Ninja air fryers, and Dyson vacuums. However, not every discount is as good as it seems, which is why we are tracking the best bargains live.
Top Deals So Far
One of the standout offers is the Ring Battery Video Doorbell (newest generation) at 50% off, marking its lowest price year to date. Additionally, a Karen Millen dress is available with 40% off, perfect for wedding season. For those looking to beat the heatwave, the Cuisinart ice cream and slushie maker is discounted by £100.
How We Find the Best Deals
Our team of journalists selects and curates products featured on our site. If you make a purchase via links on this page, we may earn a commission. We cross-check prices to identify genuine bargains versus inflated discounts, so you can shop with confidence.
What to Expect
As the day progresses, more lightning deals will appear, often selling out quickly. We recommend keeping this page open for real-time updates on the best offers across categories like tech, home, and fashion.
