Amazon Prime Day 2026 is fast approaching, and shoppers can already secure significant savings with a range of early discounts. The annual sales event, which has become a highlight of the online shopping calendar, will run from June 23 to June 26 this year. Traditionally held in July, Amazon has moved the event forward, offering four days of deals across thousands of products. Prime members can expect discounts on everyday essentials and big-ticket items, with new offers appearing throughout the event.
When is Amazon Prime Day 2026?
Amazon Prime Day 2026 will begin at 12am on June 23 and continue until 11.59pm on June 26. During this period, customers can enjoy a constantly changing selection of deals across categories such as technology, homeware, beauty, fashion, and more. The early start allows shoppers to stock up on summer essentials, garden items, and holiday purchases before the school break.
How to Shop Prime Day Deals
Prime Day discounts are exclusive to Amazon Prime members. Non-members can sign up at any time before or during the event to gain immediate access to the deals. In addition to discounts, Prime membership includes benefits such as free next-day delivery on eligible purchases and access to Prime Video. During Prime Day, Amazon will also offer 50% off selected paid films and TV shows on its streaming platform.
This year's event will feature themed promotions including Top 100 Deals, Epic Prime Deals, and limited-time offers on newly launched products. Amazon will also provide personalised deal recommendations based on browsing and purchasing history, helping shoppers discover relevant offers.
Early Prime Day Deals Already Available
Although the main event hasn't started, Amazon has already launched several early discounts. Here are some top picks:
Tassimo by Bosch My Way 2 Coffee Machine
Reduced from £99.99 to £59, this coffee machine has a 4.7-star rating from over 5,400 reviews. It features Intellibrew technology that reads drink pod barcodes to prepare the perfect beverage. Users can choose from more than 50 drinks, including Costa coffees and Cadbury hot chocolate. The machine includes a BRITA water filter and a 1.3-litre water tank. One buyer called it a 'very versatile coffee maker', though another noted it is only compatible with Tassimo pods.
Quictent 3x3m Pop Up Gazebo
Garden enthusiasts can save 40% on this gazebo, now priced at £72.24 down from £119.99. With a 4.3-star rating from 616 reviews, it features four removable sidewalls, mesh windows, three adjustable height settings, and a waterproof canopy with UV50+ protection. The powder-coated steel frame ensures durability, and the pop-up system allows assembly in under 10 minutes. Some buyers found it easy to assemble, though one reported an issue with the Velcro.
adidas Crazyquick Boost Padel Shoes
Sports fans can grab these padel shoes for £48, originally £140. They hold a 4.1-star rating from 68 reviews. Features include a BOOST midsole, textile and synthetic upper, Adituff toe protection, and an Adiwear outsole. One delighted buyer described them as 'perfect shoes for Padel, lightweight but with excellent support'.
Lee Men's Extreme Motion Jeans
These jeans are now £31.50, down from £65, with a 4.4-star rating from over 3,220 reviews. They offer a slim fit, classic five-pocket styling, and stretch fabric for comfort and freedom of movement. One fan called them the 'best jeans I've ever owned', though another noted the colour was darker than pictured.
Remington Proluxe Ceramic Hair Straightener
The biggest percentage saving comes from this straightener, reduced from £109.99 to £34.99. With a 4.5-star rating from 936 reviews, it features Intelligent OPTIheat technology, nine heat settings, and 'One Pass Styling' for 50% straighter hair in one pass. It also comes with a five-year guarantee. One impressed buyer described it as delivering 'salon-quality results at home'.
