Amazon's Fire TV streaming stick has been reduced to just £24 for Prime Day, offering a budget-friendly way to upgrade any television for the upcoming FIFA World Cup 2026 viewing parties. The device, which normally retails at £59, is nearly 60% off during the four-day sales event running from 23 to 26 June.
What the Fire TV Stick Offers
The streaming stick plugs into an HDTV port and provides access to major streaming services including BBC iPlayer, Prime Video, Netflix, YouTube, and many more. It supports Wi-Fi 6 and comes with a remote control featuring built-in Alexa voice control. Users can stream in 4K, browse the web, and access music apps like Amazon Music, Spotify, and Apple Music.
Additionally, the device can display live camera feeds from compatible smart home devices, such as doorbells or nursery monitors. Its portability allows users to take it on holiday or business trips without needing to re-enter passwords.
Prime Day Discounts on Amazon Fire TV Range
Amazon's Prime Day deals include several Fire TV models:
- Fire TV Stick 4K Plus: Reduced from £59 to £24. Offers Dolby Vision/Atmos and HDR10+ support.
- Fire TV Stick 4K Max: Priced at £39.99, down from £69.99. This is Amazon's most powerful streaming stick, with faster processing, 4K Ultra HD display, Dolby Atmos audio, and access to over 2,000 pieces of museum-quality art for ambient display.
- Fire TV Cube: Available for £109.99, down from £139. It features ethernet support, higher-end audio, more storage, and acts as an Echo speaker with hands-free Alexa.
To take advantage of these discounts, shoppers must have an Amazon Prime membership. According to the report, Amazon's own line of tech typically sees some of the best discounts during the sale, and the Fire TV Stick is highlighted as a must-buy device.
