Amazon's Fire TV streaming stick is now available for just £24 during the retailer's annual Prime Day sales event, offering a cost-effective way to upgrade any television for the upcoming Fifa World Cup 2026. The device, which normally retails at £59, represents a saving of nearly 60 per cent, but shoppers must have an Amazon Prime membership to take advantage of the deal.
How the Fire TV Stick Works
The plug-in device converts any standard HDTV into a smart TV, providing access to streaming services including iPlayer, Prime Video, Netflix, YouTube, and many more. It supports Wi-Fi 6 and comes with a remote control featuring built-in Alexa functions for voice control. Users simply plug the Fire TV Stick into their TV's HDMI port to begin streaming 4K content, browsing the web, and accessing music and apps within minutes.
Additional Features and Portability
The device also enables streaming of live camera feeds from compatible smart home devices, such as doorbell or nursery cameras. Music services including Amazon Music, Spotify, Apple Music, and TuneIn Radio are also accessible. The Fire TV Stick is portable, allowing users to take their streaming setup on holiday or business trips without needing to re-enter passwords on different devices.
According to Abha Shah at the Standard, the Fire TV Stick offers great sound and crystal clear picture quality, making it a perfect addition to home entertainment kits. Amazon's own line of tech typically sees some of the best discounts during Prime Day, and the Fire TV Stick is highlighted as a must-buy device.
Other Fire TV Stick Deals
Amazon is also offering discounts on other Fire TV devices during Prime Day. The Amazon Fire TV Stick 4K Plus, usually £59, is now £24. This entry-level 4K streaming device supports Dolby Vision, Dolby Atmos, and HDR10+. The Fire TV Stick 4K Max, priced at £69.99 normally, is reduced to £37.99. It offers faster processing, 4K Ultra HD, and Dolby Atmos audio, plus access to over 2,000 pieces of museum-quality art for ambient display. For those seeking a more powerful option, the Amazon Fire TV Cube is down from £139 to £104.99, supporting ethernet connections, higher-end audio, more storage, and functioning as an Echo speaker with hands-free Alexa.
