Finding the perfect foundation shade can be a challenge, but British beauty brand DCYPHER Beauty claims to have a solution with its 'world-first' AI technology that creates completely customised foundation. The My Custom Foundation, priced at £39, uses an AI-powered Skin Tone Analyser to scan the user's face via a phone, computer, or tablet camera, then mixes individual pigments to produce an exact shade match.
According to the brand, 97% of participants in a recent survey had bought foundations that didn't match their skin tone, with most owning three to four bottles in an attempt to create the right shade. The custom foundation aims to eliminate this trial and error by offering a tailor-made formula. Shoppers can also select their desired coverage, finish, and skin type.
The lightweight, vegan foundation contains hyaluronic acid and glycerin for hydration, along with plant extracts for a protective, lifting finish. It comes in four coverage options—ultra sheer, sheer, medium, and full—and three finishes: matte, natural, and radiant.
DCYPHER Beauty has earned a 4.8-star rating from over 500 reviews. One customer described it as a 'game changer', while another noted the shade matched 'perfectly' and the formula 'sits phenomenally on the skin'. A third reviewer said they were 'obsessed' with the foundation.
Readers can get 15% off their order until October 18 using the code OK!15, reducing the price to £33.15.
