The Beckhams are no strangers to brand deals, with David Beckham fronting campaigns for BOSS, Stella McCartney, and Nespresso. Now, his middle son Romeo, 23, is following suit by launching his own sportswear label, Intra.
Low-Key Launch in Soho
Romeo was joined by his girlfriend, Kim Turnbull, on Thursday night for a quiet soft launch of the brand in Soho, London. The event was far from a glitzy celebrity affair; instead, it centered around an illuminated van displaying the brand's logo and launch details on a public street.
Romeo has been teasing the football-inspired fashion project, which features retro-inspired apparel influenced by iconic England, Brazil, and USA kits. While his famous family remained on holiday in Ibiza, Romeo was supported by close friends and Kim.
Outfits and Atmosphere
Kim Turnbull, a London-based model and DJ, turned heads in a daring outfit: a cropped black vest worn braless and ripped faded jeans. Romeo sported one of the England jackets from the collection, paired with grey Intra jogging bottoms and white trainers. Despite the London heat, he added a black beanie hat as he posed for photos with fans.
The couple appeared smitten, sharing affectionate moments outside a busy Soho pub, where Romeo enjoyed drinks with friends. Later, they returned to the launch site, where Kim snapped photos of Romeo beside the Intra display.
Romeo's Independent Venture
With an estimated net worth of $5 million and a growing interest in fashion, Romeo seems determined to carve out his own identity beyond the Beckham brand. He has previously worked with fashion labels such as Burberry, Canada Goose, and Puma. Back in February, he hinted at a mystery project by sharing a snap of a document he was reading.
Family Holiday in Ibiza
Meanwhile, the rest of the Beckham family has been enjoying a Mediterranean holiday, cruising around the Balearic Islands. Romeo showed the apple doesn't fall far from the tree as he sunbathed with his father David in Instagram snaps on Saturday. Victoria Beckham shared candid photos from the trip, including a loved-up snap with David at sunset on their £16 million super yacht, and a fun photo of daughter Harper, 14, wrapped in a towel after a day in the sun.
