Wingstop UK sales surge 73% as chain expands to 100th site
Wingstop UK sales surge 73% as chain expands to 100th site

Wingstop UK has reported a 73% surge in revenues to £216.4 million in 2025, driven by new restaurant openings, as the chain pushes ahead with ambitious expansion plans.

Expansion plans and milestones

The hospitality chain, operated by Lemon Pepper Holdings, plans to open up to 30 new sites this year across England, Scotland, Wales and Ireland. It is set to open its 100th UK restaurant in Inverness later this month, following the opening of its 50th store in Bolton on Monday.

The company, which employs around 3,000 people, also announced it has signed an agreement to expand into Poland as part of its international growth strategy.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Leadership comments

Chris Sherriff, chief executive of Wingstop UKI, said: "Reaching our 100th site in the UK is an incredible milestone, but more importantly, it reflects our commitment to opening exceptional restaurants in the right locations, maintaining operational excellence at scale, and investing in the people and culture that underpin our business."

He added: "Customers increasingly seek out brands that offer a memorable experience, differentiated products and genuine value."

Current trading and outlook

Wingstop said trading has continued to be "encouraging" over the current financial year, despite headwinds in the hospitality sector.

Mr Sherriff said: "To have achieved record results despite the well-reported headwinds facing the broader hospitality sector is a fantastic achievement – one made possible only by the hard work of our team and the loyalty of our fans. I want to take this opportunity to thank them both for their continued dedication and unwavering support."

Pickt after-article banner — collaborative shopping lists app with family illustration