Ten lucky readers are being offered the chance to win a £100 Aldi voucher to mark the launch of the new series of Aldi: The Next Big Seller on Channel 4.
The competition invites emerging food and drink suppliers to compete for a spot on shelves in over 1,080 Aldi stores nationwide. Winners of the prize can spend the voucher on groceries or purchase the winning product from the Specialbuys range.
Judging Panel and Format
New host Jimmy Doherty joins presenter Anita Rani and Aldi UK’s Chief Commercial Officer Julie Ashfield on the judging panel. Together they deliberate on factors such as taste, price, packaging and shopper demand before shortlisting contestants down to just two.
The finalists are then given a few weeks to address the feedback, before receiving a follow-up visit from Anita or Jimmy. The three then sample the improved products and select a winner, whose creation will appear as a Specialbuy in over 1,080 Aldi stores nationwide.
Series Details and Entry
The multi-category competition highlights Aldi’s ongoing commitment to supporting British farmers, growers, and suppliers, providing small and emerging businesses with a national retail platform. The series airs weekly on Thursdays at 8pm, and viewers can catch up on demand. The ‘Party’ episode will air on Channel 4 on Thursday 12th November at 8pm.
For a chance to win, entrants must fill out the entry form before Sunday 6th December.
