North East handmade jewellery brand Weezy Pop is returning to the Baltic Centre for Contemporary Art for a six-month pop-up event, alongside the launch of its new Collector’s Club app. The announcement follows the brand’s participation in the Baltic Summer Block Party in July this year.
Six-month Baltic pop-up and launch event
Weezy Pop will take over Baltic Shop’s showcase area on the Ground Floor for six months. The brand will unveil its North East Icons Collection and celebrate with a public launch event at the Baltic on Saturday 17th October 2026 from 12pm to 4pm.
The event will officially launch the brand’s new app and feature the return of Weezy Pop’s Personalisation Station, where visitors can create and customise their own jewellery. Guests can enjoy music, prosecco, sweet treats, Spin to Win prizes and a special competition celebrating the app’s launch.
Collector’s Club app features
More than a shopping app, the new Weezy Pop app is part digital jewellery box and part Collector’s Club. Customers can build and view their personal Weezy Pop collection, claim their jewellery, sync previous online purchases, create wish lists and share them with friends and family.
Designed around the collectable nature of Weezy Pop’s interchangeable jewellery, the app brings the physical and digital sides of the brand together. It gives customers a dedicated place to keep track of the pieces they own, discover new designs and build their collections over time.
North East Icons Collection
The launch will also introduce the new North East Icons Collection, celebrating recognisable people, places and cultural moments from across the region. The Weezy Pop X Baltic Pop-Up will run for six months, giving visitors the opportunity to discover the brand’s collection, shop exclusive pieces and experience its playful approach to personalisation.
Visitors can turn up on the day to take part in the launch party and see the Weezy Pop designs for themselves.
