Wall's has launched what it describes as the first-ever High Protein Scotch Egg, adding to its High Protein snacking range. The new product delivers 15g of protein per serving and is billed as a market-first take on a classic British snack.
Building on High Protein Sausage Roll success
The launch follows the success of the Wall's High Protein Sausage Roll and extends the brand's hybrid range of protein-packed versions of familiar formats.
Jason Manley, brand director at The Compleat Food Group, home of Wall's, said: "As the UK's number one scotch egg brand, we're constantly looking at how we can evolve the category and respond to changing consumer needs."
Reformulated core recipe
Alongside the new product, Wall's is rolling out a reformulated Scotch Egg recipe across its core range.
Manley added: "Protein remains one of the most powerful drivers of food and snacking choices, so we're excited to bring shoppers the first-ever High Protein Scotch Egg."
"Building on the success of our High Protein Sausage Roll, this latest launch extends our hybrid range and demonstrates how we can combine exceptional taste, convenience and protein in formats consumers know and love. It reflects our commitment to leading innovation within the Scotch Egg category and helping retailers tap into protein packed demand."
