VK Vodbox, the ready-to-drink brand from VK, is expanding its convenience market presence with a new listing at Spar UK. The product will launch across 164 stores nationwide from 23 November, featuring all three of the brand's SKUs: Apple & Blackcurrant, Cherries & Berries, and Orange & Pineapple, each in a 500ml resealable carton.
Product details and target audience
The 7% ABV drink is aimed particularly at students looking for a convenient product for drinking at home before a night out. Originally launched in November 2025, the drink was formerly called VK Squashka. The manufacturer agreed to change the name following a complaint upheld by drinks watchdog the Portman Group, which ruled it was likely to appeal to under-18s.
Brand manager comments on expansion
Lauren Edwards, brand manager at VK, said: "Securing a listing with Spar marks an exciting step in expanding VK Vodbox's presence across the UK convenience channel, making the range more accessible to our consumers."
She added: "With the enhanced RTD category continuing to deliver strong growth, there's a clear opportunity for retailers to diversify their offering with products that respond to evolving drinking occasions. VK Vodbox brings something genuinely different, combining the bold flavours VK is known for with a distinctive format that delivers on convenience and consumer demand."
Pricing and availability
VK Vodbox will be available with an RRP of £3.75 per 500ml carton, and also available on a 'two for £7' deal at Spar stores. The listing marks a significant step for the brand in the UK convenience channel.
