VIEVE has expanded its bestselling Skin Nova collection with a new concealer that is already earning glowing reviews from beauty fans, particularly mature shoppers who say it 'enhances' their skin and delivers compliments. Priced at £28, the skincare-infused, medium-buildable formula promises to brighten, blur and even out the complexion while delivering a 'seamless', skin-like finish.
The brand describes the concealer as 'your skin, on a really good day', working to 'soften redness' and help blur the appearance of pigmentation and blemishes without feeling heavy or cakey. Available in 24 shades, the formula is fragrance-free and packed with skincare-led ingredients, including polyglutamic acid for hydration, collagen amino acids, and botanical extracts. Fine spherical powders create a soft-focus effect, while coated pigments deliver even, buildable coverage.
Early reviews praise 'only concealer I need'
Early reviews of the Skin Nova Concealer have been overwhelmingly positive at both the VIEVE website and Space NK. One shopper describes it as 'a show stopper of a staple product in my kit', while others report that it 'covers all my bags'.
One reviewer said: "This concealer is the only concealer I need in my makeup bag, it's the best coverage that makes me not need a foundation or anything else on my skin. Also, it's the only olive tone that doesn't look khaki. Other brands make me look green, especially in the winter when I use paler shades."
Another said: "I've been really liking the VIEVE Skin Nova Concealer. It feels really light on my skin and blends in easily without looking cakey. I like that I can use just a little for a more natural look or add another layer when I need extra coverage. It also leaves my skin looking fresh and slightly glowy. My under-eye area feels comfortable and doesn't look too dry after wearing it."
Mixed feedback and alternatives
However, the verdict remains mixed amongst some customers, with one saying: "At first, I was pleased - it blended easily and blurred my under shadows and lines - but after an hour or so, despite setting with powder and using a setting spray, it started to look patchy and cakey."
"Picked this up as I love their complexion balm and it's honestly so lovely," another satisfied customer said. "It feels so lightweight on my skin, but is also super buildable, so it covers all my bags. Found my shade super easily as it matched what I wear in the Skin Nova complexion balm - just an epic duo all round (and trio with their Skin Nova primer)."
Elsewhere, Charlotte Tilbury's Magic Away Concealer is £31 and available in 20 shades, described as a full-coverage liquid concealer that diminishes the appearance of dark circles, blemishes and imperfections for 'fresher-looking second skin instantly'. A more budget-friendly alternative is the No7 Lift and Luminate Serum Concealer for £16.95 at Boots, which 'instantly blurs' the appearance of fine lines and wrinkles while concealing age spots, pigmentation, and blemishes.
Application tips and complexion balm popularity
Over at VIEVE, founder and makeup artist Jamie Genevieve advises applying the new concealer across the centre of the face and beneath the eyes, before blending it out using the brand's 302 Double-Ended Build and Blend Brush or 119 Conceal and Prime Brush. It can be worn alone, paired with the Skin Nova Complexion Balm, or used alongside your usual foundation.
The Skin Nova Complexion Balm remains one of the brand's standout products and is offered in 24 shades. Its stretchy formula adapts effortlessly to one's skin tone, smoothing out complexion and delivering that much sought-after 'your skin but better' finish. It has proven particularly popular amongst older shoppers, with one customer declaring it the finest skin tint they had ever bought. They said: "I have mature skin now, and this is the best skin tint I've purchased to date. Can't see past it now. Doesn't sit in fine lines and is beautiful on the skin, always get compliments when I have it on."
"Great for my mature skin," said another. "This balm enhances my skin. I use Skin Nova first. No one guesses my age." One drawback is that certain shades can frequently go out of stock. One review on the VIEVE website says: "This product feels lightweight and is easy to build for fuller coverage. Love the product, however, sometimes sold out for months at a time and therefore had to try other brands."
A further reviewer in their 50s noted that it leaves their more mature complexion with a beautifully dewy finish, saying: "This is a fabulous foundation. It goes on beautifully and has a lovely dewy finish. I'm 50 plus, it looks lovely on my more mature skin as it doesn't emphasise my lines and wrinkles. I love it." Shoppers can browse the full VIEVE Skin Nova collection — including the newly launched concealer — online.
