Unitas has launched a new six-strong confectionery line under its Local Living own brand portfolio, offering shoppers a choice of classic sugar confectionery favourites at independent retailers. The range became available on 5 October.
New range details
The line includes Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix, with each variety available in a £1 price marked 130g sharing bag. Every SKU delivers more than 30% POR, while the £1 price marked format communicates the accessible price point clearly.
Campaign support
Supporting the launch is Unitas' “Our £1 just got sweeter” campaign, designed to bring the new range to life in-store and place its accessible price point front of mind for shoppers. The confectionery launch is the latest addition to the growing Local Living range, following the recent introduction of a new home baking line. Plans are in place to further expand the category with the addition of self-raising flour and plain flour, which will be coming soon.
Retailer benefits
The continued expansion of Local Living reflects Unitas' focus on developing its own brand offer across key everyday categories. Milan Pinnock, own brand marketing manager at Unitas, said: “Confectionery is a key impulse category for independent retailers, so we wanted to create a range that makes it easy for retailers to offer shoppers plenty of choice at an affordable price.”
“With six varieties, a clear £1 price point and more than 30% POR, the new confectionery line supports retailers with a straightforward proposition that delivers value for both their customers and their business.” The new Local Living confectionery range is available now in Unitas member depots.
