Irn-Bru has been named the brand most associated with Scottish provenance, taking 19 percent of responses in a new survey. The findings come from The Knowledge Bank's insights hub, working on behalf of Scotland Food & Drink.
The study, titled 'Why highlighting Scottish Provenance Matters', surveyed more than 1,000 Scots. It also found that 84 percent of Scots are keen to buy more locally sourced products, highlighting demand for Scottish brands.
Top three brands revealed
Taking second spot was Tunnock's, with the family-run bakery securing 16 percent of responses. A staple since 1890, the brand is behind milk chocolate tea cakes, caramel wafers, caramel logs and snowballs.
Baxters came third with 14 percent. Starting as a small grocery shop in Fochabers, Baxters is best known for pantry staples such as pickled beetroot, jams and chutneys.
More brands in the top 10
Speyside-favourite Walkers came fourth with 12 percent, having served all-butter shortbread, biscuits and oatcakes for over 125 years. Rounding out the top five was Scotch Beef and Scotch Lamb, the first non-product brand in the list, taking 11 percent.
Other brands on the list include Graham's and Mackie's of Scotland, both offering award-winning products. Tesco was also highlighted for its commitment to working with Scottish suppliers.
Carol Saunders, Head of Insights at The Knowledge Bank, said: "With so many of us keen to support Scottish producers, brands that champion their provenance can cement their place regularly in shoppers’ baskets and, ultimately grow. It’s great to see consumers recognising retailers and quality brand marks as well as producers."
Full top 10 list
- Irn-Bru - 19%
- Tunnock's - 16%
- Baxters - 14%
- Walkers - 12%
- Scotch Beef & Lamb - 11%
- Graham's - 9%
- Mackie's - 8%
- Highland Spring - 7%
- Bell's - 7%
- Tesco - 7%
Saunders added: "If we work together as producers, retailers and leadership bodies, there’s a bright future ahead for the Scottish food and drink sector."
