B&M is selling official The Traitors merchandise this week, with a soft plush toy available for £12.99.
The Celebrity Traitors recently returned to screens for a second season, with a new lineup of contestants competing to outwit each other and secure a cash prize. Hosted by Claudia Winkleman, the Traitors castle has welcomed famous faces for the second time, with series one having aired in 2025, won by Alan Carr.
Official plush toy details
Familiar names this year include Ross Kemp, Maya Jama, Bella Ramsey, Julie Hesmondhalgh, Leigh-Anne Pinnock and James Blunt, who have all made their way up to Scotland in what promises to be a drama-filled competition.
The Traitors Soft Plush Toy is officially licensed merchandise and features a cuddly toy traitor with a green cloak. The words "100% Traitor" are embroidered in orange on the front of the hooded figure. It measures approximately 25cm.
Product description and availability
B&M's product description says: "Are you a Faithful or are you a Traitor? If you're a fan of the hit TV show, The Traitors, you'll love this soft and cuddly "100% Traitor" plush toy, dressed in the iconic green velvet hooded cloak."
"This officially licensed plush has been crafted with care, featuring embroidered detailing including The Traitors logo on the cloak and the "100% Traitor" slogan on the chest of the black silhouette figure."
Episode schedule
The Celebrity Traitors is on tonight, Friday, October 2, 2026. Episode 2 of the reality series will air at 8pm on BBC One and will be available to stream on BBC iPlayer.
Moving forward, new episodes of The Celebrity Traitors will follow a regular schedule, broadcasting twice a week on Thursday and Friday evenings at 8pm.
