Luxury skincare brand Tatcha has launched one of its biggest shopping events of the year, offering a rare opportunity to get 20% off some of its bestselling formulas. But shoppers will need to move quickly, as the deal is set to end on Saturday.
Why This Sale Matters
While Korean skincare has seen a huge rise in demand in recent years, this Japanese-inspired brand has built up a loyal following since its launch in 2009, which was only furthered when it hit UK shelves via Space NK in 2022. Known for its premium formulas that harness the power of fermented superfoods like green tea, rice, and algae, this sitewide Friends and Family event presents a rare chance for skincare fans to stock up on their favourites, or try the brand at a lower cost.
Key Details of the Promotion
Running until 20 June, the promotion is one of the only opportunities outside of Black Friday and Cyber Monday to save on the brand's cult-loved products. Discounts are automatically applied across the site, with no code required.
The Dewy Skin Cream: A Star Product
Among the standout offers is the iconic Dewy Skin Cream, which has been reduced from £69 to £55.20. Designed for dry and dehydrated skin, the rich moisturiser works to deliver long-lasting hydration while leaving skin looking noticeably plumper and more radiant.
The formula combines hyaluronic acid, red algae and Tatcha's signature Hadasei-3 complex - those aforementioned fermented superfoods - to help attract and retain moisture. There’s also squalane to support the skin barrier and Japanese purple rice, which provides antioxidant protection against environmental stressors.
What Customers Are Saying
According to Tatcha, the cream instantly plumps skin and triples hydration levels, while clinical testing found it helped improve skin barrier function after just one use. The brand also says the moisturiser can reduce the appearance of dry fine lines within two weeks, though it’s worth noting that these studies were carried out on a relatively small group of 30 people.
What has helped cement its status is its 4.8 star rating, which is based on more than 7200 reviews. One shopper described the cream as feeling like her skin ‘was being hydrated in a whole new way’. She said: “The first time I tried this my skin felt like it was being hydrated in a whole new way. It’s so luxurious and rich. I love the thicker texture of it and its gorgeous scent. My dry skin cannot be without it, it’s so hydrating and calming. I will forever repurchase it.”
Another said: “I absolutely fell in love with this cream from the very first use! it makes my skin look instantly radiant, plump, and healthy with the most beautiful dewy glow. The texture is rich yet silky, and it deeply hydrates without feeling heavy, leaving my skin incredibly soft, smooth, and nourished all day.”
“I totally get the hype now,” a third said. “My skin looks so plump and glowy after using this — not in a greasy way, just genuinely healthy-looking. I put it on every morning and it gives me the perfect base for the rest of my routine. A little goes a long way so the jar lasts forever. Dry skin girls, this one’s for you.”
But it is quite a thick, rich cream, which some users weren’t keen on, commenting: “Don’t like how heavy it feels on my skin. No matter how little I put on.”
Another five-star review read: “I have tried hundreds of creams over my 74 years and after 3 days a very noticeable difference. Skin looks plumped and soft and some of the wrinkles have gone. Worth every penny, believe me.”
Alternatives for Budget-Conscious Shoppers
While £55.20 is still undeniably an investment for a moisturiser, Tatcha discounts are relatively few and far between throughout the year, making this a good opportunity for existing fans to restock or for curious shoppers to try one of the brand's most talked-about products for less.
For those looking for something more affordable, though, the Beauty of Joseon Dynasty Cream 50ml, £21, is a rich daily moisturiser powered by Korean ingredients to promote visibly plump, glass-like skin. One of the main ingredients is Rice Bran Water, which is rich in vitamins B, C and E.
Meanwhile, at Boots, the haruharu wonder Black Rice 5 Ceramide Barrier Moisturizing Cream 50ml is £19. The Upcycled black rice jigemi extract and fermented black rice provides powerful antioxidant protection and helps to soothe, brighten, and improve skin texture.
More Deals in the Sale
Back at Tatcha, it’s not just The Dewy Skin Cream on offer. Shoppers can also save on newer launches including the Dewy Milk Moisturiser and Milky Sunscreen SPF 50+, as well as favourites such as Indigo Overnight Repair. The sale also includes a selection of limited-edition bundles offering additional value.
One particularly good offer is on the The Dewy Skin & Lips Trio. Worth £137, it’s reduced to £102.40 and contains The Dewy Skin Cream, The Rice Wash, and the Kissu Lip Mask. Each contains hyaluronic acid, squalane and a red algae blend which visibly plumps fine lines and seals in moisture, along with antioxidant-rich Japanese purple rice.
The Friends & Family Event runs until 20 June, with free UK shipping available on orders over £40 and up to three complimentary samples included with every purchase.
