Susanna Reid has one of the most polished wardrobes of daytime television, always looking smart enough for presenting, but glam enough for a special occasion. One brand she favours for her on-screen closet is Phase Eight - and now shoppers can steal her style for less.
Phase Eight has launched its High Summer Sale, with fashion fans able to save on some of the very same dresses and tailoring the GMB host has worn on screen in recent months. Across the sale, dresses are reduced by up to 72%, while jackets and tops have up to 60% off, making it an ideal opportunity to snap up a new frock for that summer wedding, or refresh wardrobes with premium pieces at a fraction of the usual price.
The Carey Zip Shirt Midi Dress
One dress loved by the 55-year-old is the Carey Zip Shirt Midi Dress, with the petite version of the raspberry pink number having been reduced from £119 to £75, saving £44. Worn by Susanna on Good Morning Britain in April, she paired the vibrant dress with timeless white court shoes for a smart daytime look.
The bestselling design features a textured finish, short puff sleeves and a flattering zip-front detail, making it easy to dress up with heels or keep casual with trainers or sandals. Shoppers have been equally impressed, with one writing: "Remarkable style and colour. Received a ton of compliments when wearing it. It fitted perfectly."
Another noted that while the dress arrived creased from packaging, it was "a lovely dress and perfect petite fit", with another recommending using a clothes steamer rather than an iron, adding: “Looks stunning use a steamer not an iron.”
Other Phase Eight favourites
The style of dress is a clear favourite in Susanna’s wardrobe, as she’s also styled the blue version - the Casey Midi Dress - not once, but twice. Susanna was spotted in the blue textured style on ITV’s breakfast programme in both April and July, proving to be a number that will earn repeat wears. Usually £119, it's now available for £59.50, and is made from a cotton blend, with the same zip-front detail, puff sleeves and textured fabric as the Carey style, but in an easy-to-wear blue shade that works for the office and weekend lunches alike.
One happy customer described it as ‘beautiful’, but advised shoppers to consider sizing up if they have a fuller bust, adding: ‘I'm usually a 14 but needed an 18 and the dress fitted perfect.’
Another brand Susanna wears regularly is Karen Millen, though the styles she wears have a habit of selling out shortly after appearing on TV. Earlier this year, she wore the Karen Millen Compact Stretch Colour Block Tailored Belted Full Skirt Midi Dress, now £72 down from £239 - though very limited sizes remain.
For a more affordable, high street pick, Susanna recently sported this £20 M&S Mesh Polka Dot Fitted Top. It's designed in a fitted shape with a round neckline and puffed short sleeves with a seriously on-trend print perfect for pairing with tailored trousers for the office, or jeans at the weekend.
Back at Phase Eight, Susanna’s Jessica Blue Wrap Midi Dress, worn on the show in June, is also on sale. Styling the soft blue design with matching blue court shoes, the elegant faux-wrap frock boasts a V-neckline and tie waist, making it a stunning choice for weddings, races and christenings. Now reduced from £129 to £65, it's almost half price, and one shopper who purchased it said: "Beautiful colour, perfect fit. Bought for a wedding."
It's not just their dresses that Susanna adores, either, with the brand’s tailoring also featuring prominently in her rotation. As seen on the presenter in April, Phase Eight's pastel pink Fara Fitted Suit Jacket with the matching Fara Taper Tailored Trousers are now £89 and £44 respectively. They were originally £129 and £89. The tailored pieces can be worn together for a polished occasion or office look, or styled separately with jeans, dresses or knitwear for maximum versatility. One customer praised the jacket, writing: "Lovely smart jacket, beautiful colour," adding that they had sized down for the best fit.
Away from the sale, Susanna’s GMB dress today (July 22) is also Phase Eight and currently in stock in all sizes. The presenter wore the Delphine Floral Midi Shirt Dress, which is £139. Shoppers can, however, use the code SUMMER15 to knock 15% off the full price, dropping it to £118.15. The red midi shirt dress features a pink floral design and gathered sleeves, a belt that can be tied at the waist for more shape, handy pockets and a standout lace collar.
But it’s not just Susanna’s wardrobe that is available at Phase Eight, with thousands of items currently reduced. Whether you're looking for a standout wedding guest outfit, a smart office suit or elevated everyday pieces, fashion fans can browse the latest offers on the Phase Eight website.
