Scandinavian Tobacco Group UK (STG UK) has announced that all XQS 8mg SKUs will be transitioning to 10mg, responding to consumer demand showing that medium to higher strengths are preferred by a growing number of pouch users.
However, both the Tropical and Spearmint flavours will remain at lower strengths to cater for new entrants to the category.
New nicotine-free addition
STG UK is also adding a Virgin Peppermint SKU to the XQS range. Initially only available online through websites such as Haypp, this latest addition has the same long-lasting flavour the XQS range is known for but is completely nicotine free, so it will not be subject to the upcoming regulation banning the free sampling of all nicotine products.
Brand manager comments
Adam Palmer, senior brand manager at STG UK, commented: “It’s been a really busy year so far for XQS and we’re confident that these two latest pieces of news will help keep the brand moving in a positive trajectory.
“The sku transition will cleanse the portfolio to cater for largest strength demand, while the introduction of a nicotine free variant gives a new option and should add incremental growth in the alternative pouch category.
“Moving forwards all our new flavours will be launched online only to test their popularity and relevance with high intent audiences, before being available to retailers which should help ensure greater success.”
