Starbucks UK Imposes One-Per-Customer Rule for Viral Bearista Cup
Starbucks UK Imposes One-Per-Customer Rule for Viral Bearista Cup

Starbucks has confirmed that its viral Bearista Cup, which sparked brawls in the United States, will finally launch in the UK. The limited-edition glass cup, shaped like a teddy bear wearing a green beanie hat and holding a miniature Starbucks cup, will be available from 15 January.

The coffee chain announced the news on Instagram, writing: 'This is not a drill… see you 15.01.' To prevent the chaos seen in America, where customers camped overnight and fought over dwindling stock, Starbucks has imposed a strict rule: one cup per customer, while stocks last.

In the US, the cup retailed for $29.95 (around £22) but resellers have listed it on eBay for as much as $5,000. The UK price has not yet been confirmed, but it is expected to be similar. A Starbucks spokesperson told Metro: 'He’ll be popping up in stores only, but there won’t be many, so one per customer, and while stocks last.'

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British customers have reacted with excitement and caution on social media. One Instagram user wrote: 'I’ve set my reminder… I’ll be there,' while another commented: 'I can’t believe we’re getting them too!!' However, some expressed concerns about potential chaos, with one user saying: 'I give it an hour before they’re on Vinted for £75.'

Starbucks has advised customers to check the app for availability, as the cup may not be available in all stores.

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