Starbucks has hinted that there may be one more opportunity for customers to get their hands on the viral Bearista cup, after a chaotic launch and a subsequent giveaway. The $29.95 cup, shaped like a bear with a knitted green hat, caused a frenzy when it was first released in November, with resellers charging up to triple the retail price.
The coffee chain was forced to apologise after the initial launch, with many customers complaining that stores had only one or two cups available and that staff were buying them before doors opened. In response, Starbucks offered the cups as prizes in its Starbucks for Life game, which ran from December 8 to January 4. The game awarded 16,909 Bearista cups among 8,903,801 total prizes.
Now, a promotional email sent to game participants has teased a further release. The email stated: “Didn’t snag one? Keep an eye out – your inbox might have a little surprise up its sleeve this week!” The Independent has contacted Starbucks for more details.
The 20-ounce cup, designed for cold drinks, features black eyes and a nose on the front, topped with a green knitted hat bearing the Starbucks logo, and a matching green-and-white straw. Despite the high demand, it remains unclear how many cups will be made available in this final tease.
