Starbucks has announced that it will enforce a strict 'one per person' rule when its viral Bearista cups go on sale in the UK on January 15. The teddy bear-shaped drinks cup, which became a sensation in America, will be available at participating branches across the country.
The announcement was made on the official Starbucks UK Instagram feed, with a spokesperson saying: 'This is not a drill... see you 15.01'. The post featured a picture of the Bearista cup, complete with a green beanie hat and matching straw.
Fans quickly expressed their excitement and concerns. One wrote: 'I can’t believe we’re getting them too!' while another said: 'Hope it’s not going to be chaotic like it was in America!' A third commented: 'As much as I’d like one, I just cba if it’s going to cause a riot!'
In America, the cups were released in November 2025 as part of a 'Holiday' range and sold for $29.95. If priced similarly in the UK, customers can expect to pay around £22. However, no official UK price has been confirmed.
Stores in the US received very limited stock, with some locations having only a handful of cups that sold out within minutes, despite customers queuing from 2am. Starbucks has not confirmed how many cups each UK store will receive.
