If getting fit is on your list of New Year's resolutions for 2026, a new celebrity collaboration might be the stylish motivation you need. Pop star Rita Ora has just launched a brand-new fitness collection with high-street giant Primark, featuring affordable activewear starting from just £3.
An Exclusive Early Look on TikTok
But what does the range actually look like away from the glossy campaign shots? Lifestyle content creator Charlotte Farrar was given an exclusive sneak peek at her local Primark store and shared her full review on TikTok. Her verdict was overwhelmingly positive, with Charlotte enthusing about the aesthetic appeal of the coordinated sets.
She highlighted a variety of pieces in neutral brown and cream tones, perfect for creating a cohesive gym wardrobe. Key items she showcased included a "stunning" baby tee with a criss-cross back design, staple wide-leg brown joggers, and a cosy fluffy hooded bomber jacket. She also raved about a wrap cardigan ideal for winter warmth.
What's in the Collection?
The collection, which launched on 9th January 2026, is designed to be both practical and fashionable, catering to gym-goers and pilates enthusiasts alike. For those seeking a pop of colour, the range also offers vibrant reds and classic greys.
Among the standout pieces are the "scrunch bum" shorts, designed to enhance your silhouette, and staple jumpers for colder workouts. Accessories haven't been forgotten, with a pack of scrunchies costing only £3. To carry it all, there's a dedicated "gym or pilates" bag for £17.
Completing the head-to-toe look, Rita has also designed Sneakerinas – described as mesh ballet trainers with toggle elastics and self-fastening straps, ideal for dance-based workouts.
Shoppers Are Loving the Practical Style
Since Primark unveiled the collection on Instagram, the response from shoppers has been unanimously positive. Many have praised the range for successfully blending style with function, a balance not always struck by celebrity collaborations.
Comments from delighted customers have flooded in, with one calling the collection "amazing" and another stating it has "everything you wish for in gym clothes." A particularly telling review noted it was "probably the most practical collection she has brought out – and it's for all ages."
With its combination of trendy designs, practical pieces, and wallet-friendly prices, Rita Ora's latest foray into high-street fashion appears to be a resounding hit, offering a stylish boost for anyone's 2026 fitness journey.
