Rimmel has expanded its popular Oh My Gloss! Butter Me Up Lip Butter Balm line with four new summer mocktail shades, now available at Superdrug. Priced at £7.99 each, reduced from £9.99, the balms offer a 20% saving until August 11, 2026.
New Shades and Scents
The new shades include Virgin Cosmo, a sugared raspberry-scented soft pink; Apricello, a caramelised apricot-scented coral; Cherry Spritz, a deep red with a black cherry scent; and Espresso Mocktini, a chocolaty shade with vanilla cream and espresso aroma.
These gloss-balm hybrids deliver an ultra-glossy sheer tint while leaving lips silky-smooth and replenished. They can be worn alone or layered over lipstick.
Skincare-Infused Formula
Rimmel's most advanced lip care product features 5% squalane, peptide, avocado butter, and hyaluronic acid, providing a cushiony feel. According to the Mirror, the formula is designed to restore and hydrate lips.
Customer Reviews
The balms have earned a 4.8 out of five-star rating from over 900 reviews on Superdrug. One shopper wrote: "So amazing. Genuinely my favourite lippie of all time. It's so smooth and moisturising without feeling sticky or heavy- also makes my lips look so, so good."
Another reviewer stated: "This is one of the nicest lip glosses I've ever used. I love the formula, it's smooth and is non-sticky, and it lasts for a good while."
A third customer praised: "Love it. Amazing product, makes my lips juicy and moisturised."
Alternatives
For those seeking other options, NYX Professional Makeup Butter Gloss Lip Gloss Duo in Madeleine and Tiramisu is available at LookFantastic for £13, while Charlotte Tilbury Hyaluronic Happikiss Crystal is on sale at Cult Beauty for £22.40, reduced from £28.



