A Primark shopper was stunned to discover a £28 jacket that looks almost identical to a sought-after Damson Madder style costing £135. The budget-friendly find has sparked excitement among shoppers looking for autumn fashion without the hefty price tag.
Primark's Damson Madder Lookalike
The jacket, part of Primark's new collection, is a near replica of Damson Madder's Liu Raincoat in Elderberry Check. The designer version features an adjustable waist tie, cuffed balloon sleeves, and an embroidered DM logo, but Primark offers a similar look for a fraction of the cost.
TikTok user Terri, who posts as @terrijd8, shared her discovery after visiting the Liverpool Primark. She said she'd been seeing everywhere that Coleen Rooney had released a new collection, so she made her way down to the store to check it out.
Shoppers Can't Get Enough
Terri found the jacket after initially being disappointed that another item from the collection was sold out. A staff member told her it was flying off the shelves, with stock selling instantly. But her luck changed when she found the Damson Madder-style jacket upstairs.
Terri shared that she'd never tried anything on faster in her life, adding that she'd tried the Damson Madder coat before and this was dead similar. She also praised Primark for pulling it out of the bag and took the jacket home with her.
A Budget-Friendly Alternative
The Primark version comes in a darker colourway and is shower-proof, making it a practical choice for autumn. While Damson Madder's jacket is a quality investment piece, the Primark alternative offers a seasonal refresh at a much lower price.
Shoppers are now faced with a choice: invest in the designer version or save money with the budget-friendly lookalike. The decision, as always, is yours.
