Primark's £13 teddy bear Christmas pyjamas have been hailed by shoppers as "gorgeous" and compared to a designer brand that costs hundreds more. The dark green set, featuring teddy bears throughout, has been described as reminiscent of Ralph Lauren's £245 pyjamas, but at a fraction of the price.
Shopper's Viral Comparison
Lauryn Griffiths shared a video of her visit to a local Primark, where she spotted the viral Christmas pyjamas on display. She compared the first pair to Ralph Lauren pyjamas, saying, "These bear ones were giving Ralph Lauren." The boyfriend-style set also includes tartan bows and gift motifs, adding to its designer-inspired feel.
Griffiths also highlighted a similar set with gingerbread houses, bows, and gingerbread men on a baby pink background, which she described as utterly charming and remarkably affordable. For those preferring a more understated look, plain red pyjamas are available, described as perfectly festive yet versatile enough for year-round wear.
Range and Availability
The range includes mistletoe designs, a set featuring stockings and Christmas trees, and a pattern reminiscent of the Jellycat Bartholomew bear, complete with a Christmas tree hat and bow. Primark also offers teddy bear pyjamas in-store and online.
Griffiths urged shoppers not to wait, saying, "I know some people say it's too early for Christmas pyjamas, but I am not one of those people. I just know these are all gonna sell out so fast, so girlies, take this as your sign and run to Primark to get your Christmas pyjamas."
Shopper Reactions
In the comments, one shopper wrote, "Wow, love, I need to get to Primark!! Got Primark's Christmas bear ones last year, very good quality, so comfy!" Another commented, "I love Christmas, but they need to wait till after Halloween." A third noted they hadn't "even picked up Autumn pyjamas yet," while Griffiths encouraged followers to "treat" themselves before stock runs out.
The news comes as Primark announced this month that it is set to introduce online deliveries, decades after its rivals.
