New whitening powder targets over-45s with enamel concerns
Stained teeth can seriously knock someone's confidence, leading them to shy away from smiling in photographs or engaging in conversation in public. However, a new three-in-one teeth whitening powder claims to deliver a more radiant smile while strengthening enamel - and it's currently available for under £10 as part of a bundle.
While numerous shoppers have been heading to Amazon for its Prime Day deals this week, MySweetSmile is running its own sitewide sale elsewhere, which continues until Friday, June 26. The oral care brand, best known for its whitening formulas, has slashed prices across a range of products, from whitening strips to fresh breath sprays.
Bundle deal offers significant savings
The most impressive value offer is undoubtedly on the new Whiten and Brighten Bundle. Worth £132.95, the bundle is priced at £49.99 and brings together MySweetSmile's bestselling Teeth Whitening Powder (usually £29.99) and Teeth Whitening Strips (usually £49.99), which are designed to tackle two distinct types of staining. In addition, customers will also receive a complimentary Precision Teeth Whitening Pen worth £24.99, a Fresh Mint Toothpaste worth £14.99, a Fresh Breath Spray worth £12.99 and free two-day delivery.
Previously priced at £55, this bundle's now at its lowest price, making it an ideal time to secure the deal. This also brings each product to £10 individually, reports Birmingham Live.
Reformulated for mature teeth
The MySweetSmile Teeth Whitening Powder is already a firm favourite amongst shoppers, reportedly with more verified Trustpilot reviews than any other whitening brand in the UK. However, the brand was determined to push their product even further, and has now unveiled a new and improved 3-in-1 formula.
The revamped powder has been specifically developed to tackle the dental concerns faced by those aged over 45, such as thinning enamel, deep-set staining accumulated from decades of coffee, tea, and red wine consumption, as well as gum sensitivity. New ingredients introduced to combat these issues include Hydroxyapatite, which rebuilds and remineralises enamel, Papain and Bromelain - natural enzymes derived from papaya and pineapple - which break down deep-set stain proteins, and Vitamin E, which works to safeguard gums and soft tissue between uses.
User testimonials from older shoppers
One 60-year-old user said of the bundle: "I purchased this system after checking out the reviews. I'm a 60 year old smoker and I like my tea. I had been using white strips from the store but wanted to try something more inclusive. This product does what it says. Gradual whitening with little sensitivity. I like how my teeth appear! And the price is right. The powder pot is huge and will last up to 6 months. I will stick with My Sweet Smile to whitening my teeth."
"Never disappointed with MySweetSmile," another mature shopper commented. "Love the product. I'm 77 years old and lucky enough to still have most of my own teeth. The powder cleans well, also very gentle. Love it when the offers are on. I stock up, not only for myself, for my friend also."
A third added: "It was quick and easy to order the whitening strips, I am 66 years old and my teeth were quite badly stained. I was not convinced that anything could help but it was affordable enough for me to try. The results were beyond my expectations by a long way, my teeth are noticeably lighter and a lot of the staining has been removed. I am very happy with the value for money and the results."
Mixed reviews and clinical backing
Some customers were left feeling slightly let down by their experience, with one writing: "Tried product saw a little change but wasn't as white as i expected it to be dont know if i done wrong so will give it another go see if i can get results that i want."
Yet one gentleman offered a more glowing verdict: "I am an old cynic and I don't believe the blurb that companies give to their products how can toothpaste make your teeth whiter when you have to flush out your mouth after brushing etc. But after using your product my old teeth definitely started to brighten up now I'm not ashamed when I go on stage I had stains from a lifetime of coffee cigarettes beer all gone now I even smile at people when I am out, many thanks this old soldier is now much more confident."
Usage instructions and sensitivity claims
Users should brush for two minutes with the whitening powder in the morning and apply the whitening strips for 30 minutes in the evening over a seven-day period, before switching to weekly maintenance. Unlike some whitening products that can leave teeth and gums feeling sore, the peroxide-free formula is ideal for those who experience sensitivity.
At MySweetSmile, its system has undergone clinical testing in Germany by Dermatest and received its five-star seal of approval. The brand claims 95% of clinical trial participants experienced zero sensitivity, while a 2024 study found 65% of users saw visible results within 14 days, with some noticing changes in the first week.
Alternative offers and additional discounts
Elsewhere this week, the Spotlight Oral Care Teeth Whitening 28-Strip and Toothpaste duo has been discounted on Amazon. Normally priced at £26.99, it's now available for £17.09, and uses Hydrogen Peroxide with PAP and Hydroxyapatite to deliver a brighter smile.
At Boots, the Polished London Teeth Whitening bundle includes Whitening Strips and a Hyaluronic Teeth Whitening Powder Bundle for £41.59, offering a £10 saving on its regular price. It is described as 'safe, effective and easy to use, with zero sensitivity and UK Dentist Approved.'
For those who don't wish to spend on the full bundle, MySweetSmile is also offering 40% off all products across the website, bringing its Teeth Whitening Powder down from £29.99 to £17.99. While the bundle includes the Fresh Mint version of the powder, buying it separately allows customers the chance to select between the original flavour or Strawberry. Its Buy Two Get One Free offer is also running and can be paired with the Prime Week reductions.
