Investing in an electric toothbrush can be one of the simplest ways to upgrade daily routines, but premium models often come with premium price tags. That's why shoppers are taking notice of a major discount on an Oral-B electric toothbrush that's been heavily reduced.
Oral-B iO 3 Matt Black Ultimate Clean Electric Toothbrush
Ahead of Amazon Prime Day, the Oral-B 3 Matt Black Ultimate Clean Electric Toothbrush is now available for £64.99, down from £160. The toothbrush features Oral-B's advanced iO technology, which the brand says can help deliver healthier gums in as little as one week while removing 100% more plaque compared with a manual toothbrush.
The design focuses on providing a thorough clean while helping users develop better brushing habits. One standout feature is the built-in iO Pressure Sensor, which monitors how much force is being applied during brushing. The sensor alerts users if they're pressing too hard, helping protect gums while still ensuring an effective clean.
The toothbrush also includes an iO Lightning Timer, which helps users brush for the dentist-recommended two minutes. A refill change alert is built in, too, reminding users when it's time to replace the brush head to maintain optimal cleaning performance. To suit different preferences, there are three cleaning modes available: Daily Clean, Sensitive and Whitening.
This allows users to tailor their brushing experience depending on their oral care needs and comfort levels. Like other Oral-B electric toothbrushes, the model uses the brand's signature round brush head, which is intended to reach areas that can be harder to clean with traditional rectangular manual toothbrushes, helping provide a more comprehensive clean.
Other Options
Another option is the ORDO Sonic + Electric Toothbrush for £39.99, down from £59.99, from Currys. This one comes in four different colours - grey, pink, purple and silver - and offers four brushing modes and has a battery life of up to four weeks.
Elsewhere, Argos has the Philips Sonicare Series 5300 Electric Toothbrush for £120. This gadget offers five cleaning modes, including daily clean, deep clean, sensitive, whitening and gum care.
Shopper Reviews
The Oral-B 3 Matt Black Ultimate Clean Electric Toothbrush has been rated 4.6 out of five stars from almost 17,000 reviews on Amazon. One person said in a longer five-star review: "Wish I had this earlier... It has been a game-changer for my oral hygiene. This toothbrush was recommended by my dentist during my first appointment, and it has not disappointed me."
The reviewer added: "The Smart Pressure Sensor is a standout feature, ensuring I don't brush too hard, which can be harmful to my teeth and gums. I appreciate the app-connected handle which encourages me to maintain a proper brushing routine... Overall, the Oral-B Smart 7 is a fantastic investment in my dental health, and I highly recommend it to anyone looking for a top-notch electric toothbrush. It's been a trusted companion in my daily dental care routine."
Another person wrote: "Great battery life and excellent cleaning. Love this toothbrush. Not too noisy and very smooth. Love that it has lit pressure sensors and the battery life is amazing. Lasts two weeks with 2x daily use before recharging. I would definitely recommend this toothbrush. Great quality too. Leaves teeth feeling very smooth and clean."
One buyer noted a potential downside: "Very good toothbrush but replacing the brush head can turn out to be expensive!" Someone else commented: "Excellent toothbrush, performs really well, leaves teeth sparkling, would highly recommend."
