Shoppers across the UK are rushing to Marks and Spencer stores after the retailer began stocking a range of highly-praised and budget-friendly fragrances. The high-street giant has added products from the brand Gem to its beauty aisles, sparking significant excitement online.
Viral Praise for 'Insane' Scents
The buzz began when TikTok user @katiewy_ shared a video showcasing the new range, specifically raving that the vanilla sugar scent "smells insane." Her post quickly amassed over 300,000 views and 25,000 likes, drawing a flood of enthusiastic comments from fellow beauty fans.
Many customers expressed their delight at finding their favourite brand in M&S. One commented, "Omg M&S sell this now? The yellow deodorant is the only deodorant I’ll use. I’ve been bulk buying from Boots!" Another declared it the "best deodorant ever," while a different shopper praised how the product left their underarms feeling soft.
Affordable Prices and Wide Availability
The Gem range at Marks and Spencer includes deodorants and fragrance mists in scents such as vanilla sugar, vanilla macadamia, and coconut vanilla. Crucially, the brand emphasises its accessibility, with roll-ons priced at just £3 and deodorants at £3.50.
Responding to queries on social media, Gem confirmed the products are available in 350 M&S stores nationwide, though they are primarily an in-store purchase rather than online currently. The brand also hinted that popular scents like vanilla sugar and mango coconut would be arriving at Boots "VERY soon."
A Cult Brand with Skin-Loving Formulas
Gem has built a loyal following for its effective and pleasantly scented products. Their Skin-Loving Coconut Vanilla Antiperspirant Deodorant, also available at Boots for £2.67, boasts a formulation enriched with Hyaluronic Acid, Shea Butter, and Vitamin E.
The product description promises a gentle yet effective approach, designed to keep skin fresh and dry. One reviewer echoed the sentiments of many, stating, "Smell is amazing and is really light feeling when wearing it... Would recommend, gorgeous." With such fervent customer approval and new high-street availability, Gem's popularity shows no signs of fading.
