Marks & Spencer has launched a new homeware collection that draws comparisons with luxury brand Soho Home, but at a fraction of the cost. The high-street retailer's latest drop features trend-led pieces such as sculptural armchairs, mid-century-inspired lighting, and sleek veneer coffee tables, all priced significantly lower than Soho Home's offerings.
Social media demand has already seen standout items sell out, including a fabric ceiling light and a £299 block accent armchair, which has been compared to Soho Home's £995 Theodore design. M&S's £299 burl coffee table is an alternative to Soho Home's £2,695 Dawson table, while its £79 ribbed glass lamp nods to the luxury brand's £395 Greyson design.
Soho Home, launched in 2016 as an offshoot of the global membership clubs, is known for its velvet furniture, moody lighting, and natural materials like wood and marble. Its pieces, such as the boucle garret chair and Orson armchair, typically cost between £2,000 and £3,000. M&S aims to achieve a similarly expensive look for much less, appealing to budget-conscious shoppers seeking quiet luxury.
