Sephora and Marks & Spencer have announced a new partnership called Sephora at M&S, launching in Spring 2027. From next year, shoppers will find a curated selection of brands, products and specialist advice from Sephora at 100 M&S stores and online.
The partnership will roll out across the UK, including high streets and retail parks, so customers won't need to visit a flagship Sephora or M&S to buy beauty products. The move means popping into M&S for a Percy Pig restock could soon come with a side of prestige skincare.
What shoppers can expect
According to both retailers, there will be a carefully curated mix of established beauty favourites, up-and-coming brands and exclusive products, spanning skincare, makeup, fragrance, haircare and bodycare. Expert beauty teams will be on hand in stores to help customers find their perfect foundation shade or skin-smoothing serums, while the M&S website will offer an even bigger range, available with home delivery or Click & Collect.
Sephora and M&S have not yet revealed exact store locations, brands or products, but M&S says those details will be announced nearer the time. However, it has been confirmed that the range will include brands that have never been sold at M&S before, as well as Sephora exclusives.
Part of M&S transformation
John Lyttle, Managing Director of Fashion, Home & Beauty at M&S, said: 'Beauty is an important category for M&S, with the potential to attract new customers to shop with us and give existing customers the opportunity to shop with us more often. Our partnership with Sephora will sit at the heart of our future beauty offer, combining Sephora’s specialist expertise with the strength of the M&S brand, our store estate and our growing digital platform.'
For Sephora, the collaboration is another major move in its UK comeback since it returned in 2022. It now has 18 standalone stores across Newcastle, London, Manchester, Liverpool, Glasgow, Birmingham, Cardiff, Bristol and Belfast. Sarah Boyd, Managing Director of Sephora UK, added: 'Together, we can re-define what high street beauty means for customers across the UK.'
