Morrisons has confirmed it is reversing a major decision to close meat and fish counters across its stores after facing a wave of customer complaints. The supermarket closed 35 meat and 35 fish counters last year as part of a cost-cutting scheme that also saw 13 florists, four pharmacies, and 18 Market Kitchen branches axed.
Backlash from Customers
The changes drew significant backlash from shoppers who argued the supermarket was moving away from the original vision of founder Ken Morrison. Customers claimed the counters were a key part of the Morrisons experience. Despite the supermarket arguing that the specific locations were unprofitable, senior bosses now acknowledge that the cost-cutting might have been excessive, according to The Grocer.
Reopening Plans
Morrisons is now planning to reopen a number of the closed counters, with some already reopened at stores in Great Park in Newcastle, Herne Bay, Thornbury, and Yeadon in Leeds. The reopening proposals are part of Morrisons' relaunch of its Magic strategy, outlined at its annual IGD conference in June. The counters will still feature traditional manned service but will also include flatbeds and more grab-and-go options as part of the upgrade.
Company Statement
A spokesperson for Morrisons described the counters as “part of [Morrisons]’ DNA”. They added: “They are at the heart of our offer and a real differentiator for Morrisons. We closed a small number of meat and fish counters last year – and have learned a lot from that. We have listened to customers and are now planning to reopen a number of these over the coming months. So, customers can look forward to having skilled butchers and fishmongers back in store to prepare their meat and fish just the way they like it.”
Phased Reopenings
The reopenings will be phased in, with a small number opening each month. Morrisons has not confirmed exactly how many of the 70 closed counters will be replaced, but confirmed more reopenings would “follow soon”.
