Morrisons shoppers are rushing to their local supermarket after spotting a brand new Mr Kipling treat on shelves. The latest addition, Birthday Cake Slices, has generated significant buzz among customers eager to try something new.
What Makes These Cakes Special?
The new Mr Kipling Birthday Cake Slices consist of light, fluffy sponge cake sandwiched with a layer of plum and raspberry jam, topped with fondant icing and colourful sprinkles. According to the Morrisons website, the cakes are made with 100% natural flavours, no hydrogenated fat, and no artificial colours, making them a tasty option for everyday treats or special occasions.
Priced at £3 for a pack of eight, the cakes are described as "perfectly sized for any occasion" and pair well with a cup of tea. The product has already sparked excitement on social media, particularly on the New Foods UK page, where shoppers have expressed their eagerness to try them.
Shopper Reactions
Comments on the New Foods UK post highlight the enthusiasm: one woman wrote, "Gosh, I need to try these," while another said, "We need these immediately," tagging a friend. A third shopper commented, "I'm definitely going to get these tomorrow," and a fourth added, "These little cakes are amazing." Another customer simply stated, "They are so good," while someone else noted there are "so many things to try."
More New Products at Supermarkets
In addition to the Mr Kipling slices, New Foods UK recently highlighted new summer salads at Marks and Spencer, including Nacho Cheese and Buffalo Slaw, Cheesy Nacho Salad, and Korean-style Sticky Rice Salad. These options cater to those seeking healthier choices alongside indulgent treats.
Whether you have a sweet tooth or prefer something lighter, UK supermarkets are offering a wide variety of new products to explore this season.



