Morrisons has introduced a new festive flavour to its popular £1 doughnut range, with Gingerbread Filled Doughnuts now available in stores nationwide. The limited-edition treats combine a spiced gingerbread dough with a smooth, creamy ginger custard filling and will be on sale until December 28.
Doughnut Popularity and Sales
The packs of five filled doughnuts, which also come in strawberry, raspberry and custard flavours, are a firm favourite among shoppers. Last year, customers consumed over 59 million of them from Morrisons bakeries, amounting to more than four million kilograms of doughnuts – the same weight as 250 cars.
The new Gingerbread Filled Doughnuts are freshly baked in-store every day. Jack Nicholls, bakery and cakes operations development manager at Morrisons, said: “We couldn't resist putting a seasonal twist on one of our much loved bakery favourites, to spread a little Christmas magic across Market Street this year and give our customers a festive treat to look forward to.”
New Festive Condiments
Alongside the doughnuts, Morrisons has launched The Best Maple Pigs in Blankets Mayonnaise, described as bringing 'together the rich, smoky flavours of sausage and bacon with a touch of sweet maple, blended into a creamy mayo'. Its aim is to 'elevate every festive bite', 'whether dolloped over leftover turkey, paired with crispy roasties, or served alongside festive picky bits'.
Also new is The Best Sticky Toffee Date Chutney, made in Yorkshire with sweet Aseel dates, Bramley apples, muscovado sugar and balsamic vinegar. This 'rich and sticky chutney' is billed as 'the perfect partner for a Christmas cheeseboard, pairing beautifully with cheese, crackers and cold meats'.
Returning Favourite and Pricing
Returning to the range is The Best Bloody Mary Chutney, 'bringing the bold, punchy flavours of the classic cocktail to the Christmas table'. Made with tomatoes, celery, a splash of vodka and Tabasco sauce, this 'bold and spicy' chutney 'adds a little heat to cheese, cold meats and cracker spreads'.
Morrisons says that together, the trio 'offers plenty of ways to shake up the Christmas menu, from giving leftovers a new lease of life and adding a boost to festive picky bits, to bringing something different to the traditional cheeseboard'. Chloe Shearing, own brand manager at Morrisons, said: ”We’ve had fun playing with festive flavours to bring something a little different to the Christmas table. From turning everyone’s favourite Christmas side into a creamy mayonnaise to giving sticky toffee pudding a savoury twist, these products are all about adding a little extra excitement to festive favourites.”
The three products are priced at £2.50 each, but the mayonnaise is available at a promotional price of £2 until January 3. Customers can also mix and match The Best Sticky Toffee Date Chutney and The Best Bloody Mary Chutney as part of a 2 for £4 offer running between November 25 and January 3, 2027, alongside The Best Olives and Antipasti range.
