Meghan Markle’s expanding lifestyle ambitions have found an unexpected new point of comparison, and this time, the person entering the conversation is someone who once stood firmly within her inner circle. Jessica Mulroney has unveiled The Haus of Her, a new lifestyle and membership venture aimed at women going through significant transitions in their lives. The launch places Mulroney in a commercial space that increasingly overlaps with Markle’s own business ambitions through As Ever.
A friendship turned commercial overlap
The development is particularly notable because of the pair’s former friendship. Mulroney was once considered one of Markle’s closest friends and was a prominent figure surrounding the Duchess of Sussex during the period of her wedding to Prince Harry. Years later, their professional directions appear to be intersecting.
The Haus of Her is positioning itself as more than a conventional retail brand. Its website describes the business as a private community designed for women experiencing what it calls a “defining transition.” Memberships reportedly start at $39 per month, with subscribers receiving curated deliveries intended to provide moments of inspiration, relaxation and enjoyment.
Products, experiences, and community
The company has also begun incorporating in-person experiences. One early offering involved a fragrance-making experience at Orris Labs in Toronto, giving customers an opportunity to create their own scent. That combination of products, experiences and community puts The Haus of Her into territory familiar to anyone following the rapidly expanding celebrity lifestyle market.
Markle’s As Ever has been pursuing its own version of the lifestyle market since emerging from the project formerly known as American Riviera Orchard. Its range has included food and entertaining products, while the brand has continued to expand its offering. Its latest announcements have included a Reserve Brut sparkling wine made in Napa Valley using the traditional Méthode Champenoise.
Overlap and broader trends
The businesses are not identical, and there is no indication that Mulroney's company was created as a direct imitation of As Ever. However, the overlap is difficult to ignore: both brands are built around lifestyle, curated products and an aspirational approach to everyday experiences. That resemblance has naturally generated discussion, particularly because of Mulroney's personal connection to Markle.
The business development also revives interest in the history between the two women. Mulroney and Markle were once regularly seen together, but their friendship came under intense public scrutiny in 2020 following controversy involving Mulroney. Since then, both women have pursued separate professional paths.
The launch of The Haus of Her therefore represents more than simply another celebrity entering the lifestyle sector. It creates an unusual situation in which two women with a shared history are now building brands in neighboring corners of the same market. Rather than assuming an outright rivalry, the overlap may ultimately reflect a much broader trend. Celebrity-backed lifestyle companies have become increasingly diverse, moving beyond traditional fashion and beauty businesses into food, hospitality, wellness, home goods and subscription-based experiences.
Markle and Mulroney are approaching that market differently. As Ever has emphasized consumer products, while The Haus of Her is foregrounding membership and community. Whether either venture can turn celebrity attention into long-term customer loyalty remains to be seen. For Markle, however, the latest development creates an unusual reversal of the “copycat” narrative that has followed her in the past. This time, the headlines are centered on someone from her former circle entering a business territory that Markle has already been trying to make her own.
