McDonald's has confirmed it will not run its Monopoly promotion this autumn, bringing an end to a 20-year deal first launched in 2005. The news has prompted some fans to describe it as the 'worst day of my life'.
How the promotion worked
During the promotion, customers could peel off stickers from selected products themed like squares on the Monopoly board. Prizes ranged from free desserts to £100,000 in cash, cars, and electronics.
Players would have to collect corresponding stickers of the same colour to win bigger prizes, much like those playing the board game which requires players to purchase three streets of the same colour to build a property empire.
Fans react on social media
Fans have taken to social media to express their dismay at the decision. One posted on X: “Rest in peace McDonalds Monopoly, it was a good run.” Another said: “McDonald’s Monopoly has stopped. What is there to live for these days.”
And a third tweeted: “Just found out McDonald’s aren’t doing Monopoly this year. This might be the worst day of my life.”
New coffee deal for app users
While Monopoly is no more, McDonald's has got a new deal for fans. From September 8, customers using the app can claim a free flat white, latte, cappuccino, white coffee, americano, double or single espresso every week this month.
