Suntory Beverage & Food GB&I (SBF GB&I) has expanded its Lucozade Energy range with the launch of Lucozade Energy Sherbet Twist Zero Sugar. The new zero sugar variant is available now in 500ml PMP and standard pack across grocery and convenience channels.
Flavour innovation and consumer appeal
Adrian O’Brien, brand director for Lucozade, said: “Sherbet Twist is all about bringing something fun and unexpected to shoppers while staying true to the great taste and refreshment people expect from the Lucozade brand.”
“We know consumers are actively looking for new and exciting flavour experiences, particularly within zero sugar,” he added.
Retail opportunities and portfolio expansion
“Sherbet Twist gives retailers a fresh way to engage shoppers, drive trial and recruit new consumers into the category. It’s a drink that stands out on shelf and taps into the nostalgic taste trend we continue to see resonate,” O’Brien said.
SBF GB&I is also expanding the Lucozade portfolio with the launch of several new formats across some of its most popular drinks this autumn. Following the successful return of Lucozade Energy Grafruitti, a new 900ml PMP and 500ml standard four-pack for the flavour has launched. A 900ml standard format Lucozade Energy Zero Sugar Pink Lemonade is also now available.
