Lindt has launched its first 100% cocoa dark chocolate bar in the UK, which is completely unsweetened, offering chocoholics something even more bold than its existing 99% bar.
Product details and price
The Lindt EXCELLENCE 100% Cocoa Dark Chocolate Bar weighs 50g and contains no added sugar. A product listing promises notes of red berries, citrus and roasted cocoa, but those used to the sweetness of an ordinary chocolate bar could be in for a shock.
The new bar has a recommended retail price of £3.50, working out at £7 per 100g. That makes it half the size of Lindt’s 70%, 85% and 90% cocoa bars, which also have a recommended price of £3.50.
Availability and range
The latest addition sits at the top of Lindt’s dark chocolate range, which already includes bars containing 70%, 78%, 85%, 90% and 99% cocoa. It is available now from Sainsbury’s stores nationwide, Lindt shops and the company’s website.
Lindt linked the launch to growing demand for dark chocolate and products containing less sugar. The chocolatier said Google searches for dark chocolate had overtaken those for milk chocolate during the past year, and cited YouGov research which found 70% of Brits perceived dark chocolate as a healthier option.
Expert advice
Miquetta de Castro, master chocolatier at Lindt & Sprüngli UK, said the new bar offered a “richer and bolder” taste and could also be used in cooking and baking.
But anyone tempted to leap straight from Dairy Milk to the hardcore 100% stuff has been advised to ease themselves in. Lindt recommends gradually increasing the cocoa percentage of the dark chocolate you eat over a period of two to four weeks.
