Lidl is set to release a new limited edition fashion item, the ‘Supermarket Dupreme’ jacket, inspired by the jacket worn by Timothée Chalamet in the film ‘Marty Supreme’. The drop follows the success of the ‘Lidl By Lidl’ jacket, which sold out in two minutes.
The jacket features a blue design with three stars on the front, yellow stitching, ‘Made in Britain’ on the back, and the supermarket’s logo on the arm. It is a tongue-in-cheek homage to high-end streetwear.
Joanna Gomer, marketing director at Lidl GB, said: “Inspired by one of the most talked-about merch drops of the past year, we wanted to bring a playful Lidl twist to the world of streetwear with the launch of the Supermarket Dupreme jacket.”
UK shoppers can purchase the jacket for £30 by entering a ballot on Sunday, 15 March at 10am. All proceeds will go to the NSPCC charity.
